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In any dynamic sales organization whether
it is Local or National, the key to success is training.
If a sales person is taken out of the field and brought
to corporate for training, 2 really bad things happen:
- Productivity stops because
your salesman is sitting in your training room.
- The costs to get that
sales person to corporate and put him/her up and pay
them a per diem are prohibitive and just darned expensive.
Solution:
Put all of your current and future training modules
on the Internet and then require that each sales person
log in, complete the training, test their knowledge
of what they have just learned and then have them sign
off on the fact that they are up to date with corporate
changes or product enhancements.
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